Audiobook & Ebook NOW AVAILABLE!

Order the book now, and get some amazing book release bonuses






When you purchase the Audiobook, you will receive:

  •  FREE access to a Personal Mindset Assessment
  •  The ebook for free ($9.99 value) 
  •  FREE webinar on the power and importance of mindsets for unlocking greater success
    ($99 value)  
  •  Discounted rate on the Digital Mindset Coach ($99)

When you purchase the Paperback, you will receive: 

  •  FREE access to a Personal Mindset Assessment 
  •  FREE audiobook ($12.99 value) 
  •  FREE webinar on the power and importance of mindsets for unlocking greater success
    ($99 value) 
  • Discounted rate on the Digital Mindset Coach ($99) 

When you purchase the Ebook, you will receive: 

  •  FREE access to a Personal Mindset Assessment 
  •  50% audiobook  
  •  FREE webinar on the power and importance of mindsets for unlocking greater success
    ($99 value) 
  • Discounted rate on the Digital Mindset Coach ($99) 

If you’re like the majority of people, you need to disrupt your mindset. In Success Mindsets, Ryan Gottfredson blends the latest in mindset research and practice to present the most comprehensive mindset framework to date. This book makes previously abstract ideas much more concrete. After reading this book, you will have clarity on (1) the quality of your current mindsets, (2) the mindsets necessary for greater success, and (3) direction on how you can improve your mindsets to unlock the success you are seeking. If you want to invest in your personal development, this is the place to start!

Whitney Johnson, Award-winning author of Disrupt Yourself and Build an A Team

What Readers are Saying

"A friend introduced me to your work and I was fascinated by how she described your research on mindsets. So I went that night and bought your book from audible. I listened to it attentively on my long drive to visit my ailing mother-in-law. Your book and your research, enlightened me, excited me, improved my knowledge, as well as my intellectual and emotional acuity significantly. Thank you for the extraordinary gift of vision and understanding. I took your incredible assessment and decided that I am going to do a draw for copies of your book for 5-10 lucky participants.

Thank you for your research discoveries and for your journey that gave you the desire to share your knowledge and wisdom with others. With much gratitude and warmest regards!"

If you want to have greater success, you have to improve your mindsets. This book does just that

Even though we may not realize it, our mindsets are foundational to everything we do. If we can improve our mindsets, we can improve our success across our life, work, and leadership. In this book, Ryan Gottfredson has compiled the most comprehensive and research-backed book on mindsets to date, all designed to help you develop the following mindsets so you can unlock greater success:

Growth mindset: believe that you and others can change abilities, talents, and intelligence.

Open mindset: seek truth and optimal thinking.

Promotion mindset: have a clear purpose and destination that you are shooting toward.

Outward mindset: See others as people of great worth and value them as such.

Not only will this book help you unlock greater successful for your personal life, work, and leadership, but if you are a business leader, it will help unlock greater success for your organization, department, or team.

Ryan Gottfredson

About Ryan

Ryan Gottfredson, Ph.D. is a mental success coach and cutting-edge leadership consultant, author, trainer, and researcher. He helps improve organizations, leaders, teams, and employees by improving their mindsets. Ryan is currently a leadership and management professor at the Mihaylo College of Business and Economics at California State University-Fullerton (CSUF). He holds a Ph.D. in Organizational Behavior and Human Resources from Indiana University, and a B.A. from Brigham Young University.

Ryan is the author of “Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, & Leadership.” (Morgan James Publishing)  

He also works with organizations to develop their leaders and improve their culture (collective mindsets). He has worked with top leadership teams at CVS Health (top 130 leaders), Deutsche Telekom (500+ of their top 2,000 leaders), and dozens of other organizations.

As a respected authority and researcher on topics related to leadership, management, and organizational behavior, Ryan has published over 17 articles across a variety of journals including: Leadership Quarterly, Journal of Management, Journal of Organizational Behavior, Business Horizons, Journal of Leadership and Organizational Studies, and Journal of Leadership Studies. 

His research has been cited over 2,000 times since 2014.


Frequently Asked Questions

  • Ryan, what inspired you to pen your new book, Success Mindsets? Have you ever been frustrated that you were not as successful as you hoped you would be? I have. I hate that feeling. But what I have learned through my failures and my academic research is that generally what has stood between me and the success I am seeking is my limiting mindsets. While we probably don’t realize it, our mindsets dictate the quality and success of our lives. Unfortunately, very few people know what mindsets they have or what mindsets they need to possess to achieve the success they are seeking. I wrote my book to (1) help people awaken to their mindsets and (2) empower them to accomplish greater success in their life, work, and leadership by harnessing the power of their mindsets. 
  • Why do you believe that knowing the mindset that you operate under will help you approach work and life differently? 95% of our thinking, feeling, judging, and acting are driven by our nonconscious automatic processes. This means that almost everything we do is done on autopilot. What drives our nonconscious automatic processes, or autopilot? It is our mindsets. This means that, for most of us, the quality of our thinking, learning, and behavior is driven by something we are not conscious of and we never give much thought to. And unfortunately, based upon my research, only 5% of people consistently possess the mindsets necessary for success. So, very few of us are mentally set up for success. But, if we can become conscious of our mindsets and work to develop more positive mindsets, we can unlock greater success across our life, work, and leadership.
  • What types of mindsets are there? Mindsets have been studied by academic researchers for decades across multiple fields of study, including psychology, management, education, and marketing. Researchers in each of these fields have focused on their own unique set of mindsets, independently finding that each dictates the quality of our thinking, learning, and behavior. I have pulled these sets of mindsets into one framework. They are as follows: • Fixed (negative) and Growth (Positive) • Closed (negative) and Open (Positive) • Prevention (negative) and Promotion (Positive) • Inward (negative) and Outward (Positive) Each of these sets represents a continuum, ranging from negative to positive. The mindsets that we possess fall somewhere along each continuum. What decades of research has demonstrated is that the more positive our mindsets, the more we think, learn, and behave successfully. 
  • How can one discover which mindset they tend to operate under? One of the keys to discovering what mindsets one possesses, we much learn what mindsets are “out there.” Without knowing what mindsets we can possess, and their respective labels, there is no way to identify our mindsets. But, once we have labels for and understanding of each of the mindsets, two primary options open to us. First, we can learn as much as we can about these mindsets. The more we learn, the more capable we become at identifying our mindsets. Second, to help streamline this process, I have created a personal mindset assessment that is designed to help people identify their current mindsets (relative to over 10,000 people who have taken the assessment)and identify the mindsets they need to have for greater success.
  • As a leadership and management professor, how have you seen managers and executives discover better ways to lead others once they switched mindsets? When I work with leaders, they all say that they are trying their best. But the reality is that 60% of employees feel their leader damages their self-esteem, and 65% of employees would rather have a new boss compared to more pay. This means that most leaders’ current “best” is not their possible “best,” if not harmful. The reason for this is because most leaders have mindsets that cause them to think, learn, and behave in ways that they think is best, but is actually unproductive, if not detrimental. But, as managers shift their mindsets to become more positive, their thinking, learning, and behavior naturally improves, allowing them to be a more effective leader. 
  • As a former consultant for Gallup, Inc., where you helped dozens of organizations improve the engagement of their employees, did you find there was one or two key things that all organizations had to do in order to change their ways? When organizations develop their leaders, they primarily focus on leadership behaviors. Leaders generally like this because such a focus essentially gives them a checklist of things to do as a leader. But, here is the problem: Leadership isn’t about DOING the right things, it is about BEING someone that others want to follow. What I learned at Gallup is that we did a great job of helping leaders know what to DO, but we never focused on helping them BE. This often resulted in leaders doing the right things, but generally for the wrong reasons. When leaders do the right things for the wrong reasons, the benefit is marginal at best. A focus on mindsets invites us to BE more instead of just DO more.
  • Why do you challenge people to question whether the way they think is really the best way to think? The reason why people aren’t more successful and leaders aren’t more effective isn’t because they have bad intentions. No, we all have good intentions. The reasons why people aren’t more successful and leaders aren’t more effective is because of low awareness. In other words, we are generally doing what we think is best, but we are not self-aware enough to see how our current “best” is likely preventing our desired “best.” It is the case of good intentions, low awareness. Consider these desires: desire to look good, be right, avoid problems, and get ahead. On the surface, these desires seem good. They are desires we can justify. But, in reality, they are negative desires attached to our negative mindsets. They are negative because they are self-focused.