Upgrade your Being Side (internal operating system) to transformationally elevate your life, leadership, and impact.
Most development programs focus on helping people improve along their Doing Side (improving knowledge and skills). This can be incrementally helpful.
The Becoming Better Coaching Program is designed to help you elevate along your Being Side (upgrading your internal operating system, which includes your mindsets, meaning-making, and nervous-system capacity).
This program will help you take a significant step upward so that you live and operate at a higher plane.
Deeper self-awareness, steadier regulation under stress, cleaner decisions, better relationships, and a measurable lift in how you lead.
The program includes self-assessments (Mindset, Vertical Development, and Stagnation) and built-in office hours. Most sessions won’t be recorded to ensure psychological safety.
Uncovering Your Blocks
2x 60-minute workshops escorting you through a vertical development exercise to clearly identify your mental blocks and self-protective mindsets holding you back
Crafting a Personal Vertical Development Plan
2x 60-minute workshops to establish a personal vertical development plan unique to your particular blocks, mindsets, and mission/purpose
Executing Your Plan
A monthly 60-minute call to help you ensure you are making progress on your personal vertical development plan
59% of people report that they feel stagnant in their purpose. Getting clear sets the direction for your vertical development journey.
Not only do you have a unique mission, but you also have unique strengths to fulfill that mission. Let’s make sure you know your strengths and how to position them for personal fulfillment.
If we have plateaued, it generally isn’t because we lack knowledge and skills. It is usually because we have mental blocks or self-protective mindsets. We’ll get crystal clear on what those are.
You’ll craft a customized personal vertical development plan to (1) rise above your blocks and self-protective mindsets, and (2) step more readily into your fulfilling your mission & purpose.
To ensure you execute your personal vertical development plan, Ryan Gottfredson will be your guide and accountability partner along the way. Get ready to level up and operate from a higher level.
59% of people report that they feel stagnant in their purpose. Getting clear sets the direction for your vertical development journey.
Not only do you have a unique mission, but you also have unique strengths to fulfill that mission. Let’s make sure you know your strengths and how to position them for personal fulfillment.
If we have plateaued, it generally isn’t because we lack knowledge and skills. It is usually because we have mental blocks or self-protective mindsets. We’ll get crystal clear on what those are.
You’ll craft a customized personal vertical development plan to (1) rise above your blocks and self-protective mindsets, and (2) step more readily into your fulfilling your mission & purpose.
To ensure you execute your personal vertical development plan, Ryan Gottfredson will be your guide and accountability partner along the way. Get ready to level up and operate from a higher level.
Enrollment deadline: December 19, 2025. To see a full option comparison click here.
Maximum personalization and pace.
Deep Being Side work with peer accountability at an affordable price (groups up to 8; multiple cohorts may run).
Same high-value session, offered three times (Pacific):
“While I am a fan of all of Ryan’s work—his thought-provoking books, articles, videos, and conference speaking engagements—nothing has been as transformative as his direct coaching. With decades of experience in “horizontal” leadership development, I have become a strong advocate for “vertical” development. However, finding high-quality, focused resources for vertical development can be challenging. This is where Ryan excels. His guidance has significantly elevated my mindsets, benefiting my business and, more importantly, having a profound personal impact on me. For his work and the remarkable difference he has made, I am forever grateful.”
“The 360-feedback process designed around mindset was challenging. However, Ryan’s coaching and ideas for how to categorize the feedback in a meaningful way was very helpful. Ultimately, his process helped me uncover a mental block that was preventing me from moving forward with some really important work and that opened up lots of great options for how to proceed. ”
“It was just last Friday or Saturday where I couldn’t quite put my finger on it, but I was realizing that I was happier. That my mood felt more resilient to the external pressures life is dishing out right now. That I was simply smiling when on my own for no specific reason other than I simply felt good. And this was all during a 9 day span with my wife being out of town for work and I was doing even more things to maintain the home and family. And we weren’t just surviving with her gone, I felt like I was thriving despite her absence! I missed her immensely and there was much more on me to do, but I was able to manage it just fine and feel good throughout.
I think it’s been a combination of [my efforts] that have increased my overall well-being, and I couldn’t help but feel that my iOS had been upgraded!”
Full breakdown chart |  1:1 Coaching | Small-group cohort |
|---|---|---|
1:1 vs. small-group at a glance. | ||
Investment
| $1,999
| $750
|
Early-bird (by 12/12/25)
| $1,499
| $499
|
Enrollment Deadline | 12/12/25 | 12/12/25 |
Schedule | Customized cadence following Feb–May arc | Fixed Jan–May cadence (see schedule) |
Cohort Size | N/A | Up to 8 per group (multiple groups may run) |
Format | 100% virtual (live) | 100% virtual (live) |
Sessions | Tailored length/number to your goals, but roughly follows → | 2×90-min (Jan), 3×60-min (Feb), 2×60-min (Mar), 3–4×60-min (Apr–May) |
Recordings | Most sessions not recorded (psych safety) | Most sessions not recorded (psych safety) |
Between-Session Support | Priority support | Coach support + cohort community |
Personalization | Maximum (fully tailored plan & practices) | High (individualized feedback within group) |
Accountability | Coach-led; custom check-ins | Peer + coach-led; pods and shared goals |
Assessments (Pre) | Personal Mindset, Vertical Development, Personal Stagnation | Personal Mindset, Vertical Development, Personal Stagnation |
Optional 360° Feedback | + $500 add-on | N/A |
Book Included | Becoming Better (format per location/preference) | Becoming Better (format per location/preference) |
Ideal For | Leaders or people wanting deep, private, highly customized work | Leaders or people who thrive with peer learning & shared momentum |
Guarantee | Full refund if you complete the work and aren’t satisfied with your growth (through May ’26) | Full refund if you complete the work and aren’t satisfied with your growth (through May ’26) |
Both. You’ll learn core concepts and then apply them with guided practices, reflection, and coaching.
Most group sessions are not recorded to protect psychological safety.
Up to 8 participants per group; multiple cohorts may run.
Yes—request an invoice or payment link during enrollment.
Expect ~60–90 minutes per session plus brief weekly practices.
No. You’ll receive a copy upon enrollment and we’ll use it throughout.
You’ll retake them to establish a fresh baseline.
Yes; intact teams are welcome and often accelerate outcomes.
Limited needs-based spots may be considered; indicate interest on the form.
If you complete the practices and sessions and don’t experience meaningful growth in self-awareness, regulation, or relational impact by May 2026, you’ll receive a full refund. Transformation should be observable.
© Copyright 2022 Ryan Gottfredson. All Rights Reserved
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